Halfhex_Our_Impact Woman_Making_Impact
  • 23%
    Cross-Sell up sell Boost

  • 63%
    Reduction In Marketing Spend

  • 5X
    Response Rate

  • 20X
    Increase in Campaign ROI

  • 60%
    Increment in Lead Generation

  • 65%
    Lead to Conversation


Comsense helps the largest retail group of New Zealand to adopt dynamic pricing, thus improving the revenue via net new customer acquisition by 7% within 3 months and lifting sales by 6%

Business Challenge:

The client was keen on leveraging its gold mine of data of suppliers, store locations, website ,social media, customer purchasing and lifestyle behavior to drive better business outcomes. There was no tracking mechanism on what was currently selling or what would sell in future.The client was struggling to uncover what customers would like/buy next and how to turn one-time shoppers into brand loyalist.

Approach Solution:

The Comsense Mar-tech team created a data lake to consolidate all the customer data from various sources like portal data, in-store Point of Sales data, CRM transactional data, website and app login behavioral data,marketing campaign data which includes email open, click through rate and coupon codes redemption data. Then customer profiles/persona based on advanced segmentation were created integrating the transactional,demographic and behavioral data. Applications such as basket analysis,data-driven tree analysis, retail promotions tool, CLTV modeling were used by data scientists that enabled:

  • Dynamic pricing for its range of products
  • Predicting customer purchase behavior to target and personalize communication
  • Creation of predictive cross-sell model to enhance the customer lifetime value

Business Impact:

  • Dynamic pricing improved the revenue via net new customer acquisition by 7% within 3 months
  • Insight-driven sales transformation led to a sales uplift of 6%
  • Easy transitioning from silos (“in-store pricing”) to closed-loop integrated solutions (“Cross-channel offers”)
  • Client could not only improve core operations but also launch newer business models
  • Cognitive analytics empowered client to make evidence-based decision

To Read More Case Studies, Register Here

Case study I:
The World’s largest e-market for steel enhances accuracy on Predictive Pricing for Forward Auction by 83% & Cross Sell transactions by 37%

Case study II:
Leading Taxi company (with 10Mn+ records) leverages Predictive Analytics to reduce Marketing spend and Customer Churn

Case study III:
India’s 3rd largest cab services provider boosts rides per customer by 24% & retains 11% of lapsed users with WCA’s Omni-Channel engagement

Case study IV:
One of India’s largest publication house with a circulation of 12,000,00+ goes Omni-channel with Watson Campaign Automation


Comsense Technologies, Inc.

Comsense Inc
Riverview Suites 27499 Riverview Center Blvd Suite no 213, Bonita Springs,FL 34134
Main: (239) 444-1700
Fax: (239) 444-1702
Comsense Technologies Pvt. Ltd.
Office 114, Kumar Sahawas Soc, Baner-Pashan Link Road, Survey no – 132, Pashan, Pune, Maharashtra, India – 411021
Main: +91 20 46720469
Comsense Consulting PTE. LTD. 14, Robinson Road #08-01 A Far East Finance Building Singapore (048545)
Am Felsenkeller
18 Niedernhausen 65527
Main: +49 612 7700 9719
1 Byron Close
Barbeque Downs
Johannesburg 1684
South Africa
Main: +27 813 615 056