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Unpacking The Customer- Past, Present & Future

Predictive Customer Analytics module of Comsense’s Strategic Solution provides a wealth of predictive modeling, along with statistical and analytic capabilities. These capabilities turn customer data into insight and prediction.

For instance, predictive models can be used to determine the likelihood of a future customer purchase or a customer leaving based on factors, such as customer age, browsing, and transaction history.

Predictive Customer Analytics empowers marketers and business leaders to take decisions that optimize customer interactions and experiences, increase revenue through ‘fact driven’ targeting, as well as retain customers.

Predictive & Analytic Capabilities

Predictive Customer Analytics module of Comsense’s Strategic Solution has capabilities that give insights and recommendations from a variety of marketing lenses and perspectives, which help deeply understand the customer’s mind and behavior.

These capabilities include

Segmentation

The analysis of behavior e.g. preferred channel, within a dynamic segment for understanding preferencesr

Churn (retention)

Identifying which customers are at risk of leaving, who might stay and what can be done to retain

Acquisition

Understanding which prospects and customers are the most likely to purchase product and services

Customer lifetime value (CLTV)

Classifying customers on the basis of their journey and the life time value likely

Price sensitivity

Analyzing how pricing will affect the volume of sales, based on purchases, demand and other indicators

Sentiment analysis

Analyzing customer generated content from social media to understand customer’s attitudes

Up-sell/cross-sell

Making targeted recommendations based on insight as to what would interest customer further

Campaign response

Determining which customers are most
likely to respond
positively to a marketing campaign.

Market basket analysis

Analyzing sales & online browsing behavior to identify product sales patterns and promotion response

Product affinity

Identifying the products that have a high probability of being purchased together or by the same person

Within Comsense's Strategic Solution are various models that can be deployed directly at the point of interaction or point of contact. The models can also be deployed to interact with IBM and other sought after marketing systems, outbound marketing, and digital channels.

The overall goal of Comsense's Strategic Solution is to maximize every interaction with the customer, regardless of where and how you are communicating with them.

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Comsense Technologies, Inc.

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Comsense Inc
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