Assess Your Readiness And Embrace CDP Integration Steps
Right Steps For A Rightsized Customer Data Platform (CDP)
Benefitting from a true omnichannel calls for having a unified view of customer data. While CDP is the best map to trace and act on customer intelligence, it has its limitations and many businesses take the wrong turn while implementing CDP into their functions. We help organizations go beyond traditional – to custom implementation plans for a complete view of the customer.
Comsense consultants conduct a due diligence study to assess the existing Marketing ecosystem, processes, and maturity. The purpose is to evaluate your organization’s readiness to embark on a CDP based on your business requirements.
Further Demystifying CDP Ready Offering
Our study is a 3-week assessment program providing a detailed Outside-in and Inside-out view of the Martech stack under several parameters. With the focus on aligning implementation with business objectives, the team helps you plan the engagement model. The outcome of this exercise will be a comprehensive audit report along with recommendations and a proposed roadmap.
How CDP Offerings Bring Value
Our Approach For The Assessment
Week 1: Requirement Understanding
- Immersion workshops
- Markets overview
- Competitive landscape analysis
Week 2: Analysis
- Evaluation of the current marketing ecosystem
- Data readiness and integrations performance evaluations
Week 3: Findings & Recommendations
- Comparing with industry best practices
- CDP maturity report
- Change recommendation
- Outlining the further roadmap
Differentiated CDP Implementation Roadmap
Custom implementation aligns with business objectives and processes – improving CDP function.
A clear view of CDP maturity helps create a holistic implementation roadmap
Clear timelines and implementation milestones to assess progress
Findings and recommendations help to fast-track the implementation plan