Jane Doe has made an enquiry with your airline for flights.
Comsense's AI driven Customer Engagement Solution, based on a combination of customer data, analytical algorithms and predictive insights, empowers the marketer to swing into action and reaching Jane promptly, through email, web, mobile push, SMS & social group messaging, with a personalized offer.
Comsense's AI driven Customer Engagement Solution sets up personalization technology and data-drive marketing technology and integrates it with a variety of Campaign Automation platforms, such as IBM Watson Campaign Automation, Lazbro & Salesforce, to drive effective omni-channel campaigns.
Source : IBM
Comsense’s AI drive Customer Engagement Solution gives business leaders and marketersthe following capability:
Automating, systematizing tasks and campaign work flow, from pre-sale nurturing of a contact, to post-sale, including up-sell/cross sell, at different touch points.
Personalization technology to select and optimize offers, swiftly build personalized and rich content, communication, experiences and messages.
Quickly respond to event triggers such as form submissions, enquiry or registering for an event. Send emails, newsletter, updates and offers; set up data-driven marketing campaigns.
Send one-to-one emails on personal email from contacts or profile pages for each customer, store consolidated record of emails sent.
Maintain contacts and deal records for each individual; track campaign outcomes and reports through BI dashboards and Power BI; control security and performance.
Track campaigns, gather changes in customer behaviour and preferences through deep machine learning; develop capability for more accurate insights and predictions.