Most global firms are slowly but steadily coming to terms with the existing prerequisites to embrace digital transformation. While the adoption and rendition of global digital services are increasing at a rapid pace, almost every known organization has already created an online identity for catering to a wider audience base. However, simply going digital with a few loose strategies isn’t going to be enough to remain relevant for a longer period of time. Instead, companies must opt for Digital Transformation in the long-run by getting hold of specialized tools like DataSense which eventually help firms fine tune their digital endeavors without having to worry about personalization.
What is DataSense?
DataSense is a specially crafted tool that lets you exchange data between Watson Campaign Automation or any Marketing Automation Platform and any External Data Sources in a company’s IT ecosystem. It helps automate bi-directional data transfer between legacy systems and modern automation tools. Customer gets a more complete picture of their customers’ behavior so they can act faster and create more personalized messages to improve the engagement.
Why Is There a Need for DataSense?
To envision DataSense as their go-to data processing platform, the firms must understand prerequisites and other critical aspects around it. Today, many companies have started adopting marketing automation solutions. However, they still fail to offer a highly personalized solution well in time. A key reason for this is high dependency on other systems (primarily relevant customer database), lack of skilled teams and individuals, followed by existence of outdated technologies. Together, most companies, despite investing highly in marketing automation, are unable to reap the kind of benefits that should be due of such investments.
It is here that DataSense acts a savior and improves the RoI dramatically.
Many organizations fail to create symmetry between the existing data and continuously evolving technologies which eventually make the role of DataSense extremely pivotal.
Last but not least, companies fail to gauge the Key Performance Indicators for evaluating the customer experience which often leads to erroneous managerial decisions and minimized customer acquisition. DataSense, assists organizations to understand deep-seated customer pain points and helps the marketing automation system generate highly relevant and targeted campaigns for individuals.
The Role of DataSense
DataSense from Comsense aims at complete and holistic data procurement where the involved databases are always on motion and dedicated towards extracting actionable insights. Moreover, in cohesion with the Watson Campaign Automation, the DataSense platform is capable of real-time data exchanges between the databases.
It is an intelligent interface which comes to the rescue of organizations by concentrating on the personalized requirements of the targeted as well as prospective customers. It helps in studying online behavior, providing continual inputs, actionable insights and other relevant metrics.
Besides pulling data from marketing automation systems, DataSense also taps into the social interfaces, Emails, SMS, and mobile applications. This eventually creates symmetry between the available data sets and allows organizations to keep a close eye on the client KPIs for targeting the customer engagement levels.
DataSense: Optional or Essential
Before we even start discussing about the importance of DataSense, it is necessary to understand the areas it covers and what kind of utility it brings to the table. Firstly, DataSense makes sure that Machine Learning techniques are applied to the bi-directional data flow and the insights acquired by the campaign automation platform are processed in the best possible manner.
Apart from that, having DataSense platform means that companies can now interact with customers on a different yet personal level besides automating certain repetitive proceedings with ease. However, in order to automate proceedings perfectly, IBM’s WCA has a definitive role to play. Lastly, it is also necessary to understand how the DataSense platform actually works. The advanced set of APIs and data fetching mechanisms are perfectly postulated which allows companies to delve deeper into the data lake. Therefore, it wouldn’t be wrong to infer that this AI-powered tool is extremely handy and isn’t any more optional but downright essential to a company’s marketing fate.
Every company has a data lake which requires an interface to process and send out reports accordingly. This is where the DataSense solution pitches in as the APIs in play help organizations tap into the personal interactive space of the clients and render analytical prowess to the same for seamless processing. Moreover, leads are extremely necessary to company’s performance evaluation and the DataSense platform makes sure that the company not only has access to the customer data but also possesses the analytical capability to process the same with precision.
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