In good old days, starting a new session was less complicated than it is for the education industry today. The students applied to the universities, and they were shortlisted. The shortlisted students paid the fee, and they were pretty much shown their hostels and mess, and that was it. Today, however, the universities need to reach out to student much before the admission procedure begins. They need to reach out to prospective students, understand the fitment, filter for quality of students, attract the students to join them and then follow up till their admission is complete. (i.e. the fee is paid). However, at that point, the process is still not over. The student must be ‘configured’ into the systems before they start their term.
The modern-day education institutes rely on many systems, such as security, communication (email), Instant chats, message boards, assignment submission portals, attendance management systems, grade management system, and not to forget the feedback management system for their day to day work. All these systems need to be up to date and error-free before the students attend their first class. This is a lot of work to be done in a short time! Additionally, the pressure on institutes stay abreast in their offerings, engage students effectively and ensure seamless operations isn’t making the life of Deans and Principals any easier.
It is here that Marketing Automation brings in a breath of fresh air which lets the school authorities reduce their efforts phenomenally yet get exceptionally productive results with paperless onboarding.
How Automation Handles the Devil
The above two primary challenges provide immense business justification to evaluate and invest in effective onboarding automation.
Automation helps the universities in completing a large volume of on-boarding in a much shorter time, with much less error. The bots (the computer equivalent of a human) work with much higher efficiency and accuracy, completing vast volumes of work in a much shorter span as compared to any human. Automation, in-fact allows students to customize their digital onboarding experience making the task easy for both the universities and the student instead of frustration and stress.
With automation, it is possible to manage complicated information processing with ease as compared to the manual process. The student to course matching and the alternative course can be defined in an onboarding work-flow. The automated system will, on its own, engage the student with an alternative offer if his primary choice is not available. (including showing why and how the alternative is a good fit for him/her). This ensures higher conversion of leads.
With defined work-flows, automation solution can update all the systems for all the students in a fraction of the time as compared to manual processing. Thus, implementing changes become a cakewalk for the admin teams saving them time and effort.
There are multiple other benefits of marketing automation solutions for educational institutions such as saving in time and cost, reduced error rates, and high level of personalization.
Book a Demo to get a more in-depth insight into how Automaton can help institutions handle their biggest challenges.
Visit us at – onboarding.comsenseconsulting.com/