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Blogs

cross sell and up sell

Cross-Selling and Up-Selling: Up the game

By Vidyaranya Kulkarni | Blogs | 0 comment | 2 January, 2020 | 1

In the book Marketing Metrics, the author states, “The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%.” That’s where the fairly simple concepts of up-selling and cross-selling come into picture. Though often used interchangeably, there’s a meaningful difference between the two. Up-selling is convincingRead more

Customer Retention

Essential Ingredients of a Customer Retention Recipe!

By Nivesh Surana | Blogs | 0 comment | 31 December, 2019 | 1

“We see our customers as invited guests to a party, and we are the hosts. It’s our job everyday to make every important aspect of the customer experience a little better.” – Jeff Bezos If you get the essence of the above message right then customer retention would be a cakewalk for you and youRead more

User ReActivation

User Re-Activation: Re-Connect with your customers!

By Vaishnavi Patki | Blogs | 0 comment | 31 December, 2019 | 1

User re-activation is nothing but resurrecting inactive users and dormant accounts whom we have lost touch with for some amount of time. We all make that one last attempt to ignite a spark in a relationship which is almost on the verge of becoming stale or mending a broken relationship which we valued so muchRead more

Comsense Lead Nurturing

Nurturing Lead Generation for Better Conversion

By Comsense Tech | Blogs | 0 comment | 17 December, 2019 | 0

Lately, there has been a profound change in the buying behavior of customers. Marketers, on the other hand, have a lot on their plate— mainly in the B2B buying environment. It wouldn’t be surprising to consider B2B marketing as an inbound process where buyers are currently calling the shots instead of the unassuming marketers. Moreover,Read more

Comsense Predictive Analytics

Improving Financial Performance Using Predictive Analytics

By Sourabh Acharya | Blogs | 0 comment | 9 December, 2019 | 0

Enterprises often rely on predictive analytics to assess risks and pre-empt the profitability quotient. While the crusade was initially started by the likes of Amazon and Google, companies, regardless of their size and spread, have grown a liking for predictive analytics for gaining a competitive advantage against their contemporaries. Moreover, the proliferation of Big DataRead more

Comsense Predictive Analytics

Take your customer’s experience to the next level with Predictive Analytics

By Amit Lalwani | Analytics, Blogs | 0 comment | 3 December, 2019 | 1

Customer expectations and requirements have evolved over the years. Needless to say, customers detest being treated as the revenue generators and it is actually important for the enterprises to take a closer look at the satisfying metrics. Based on a study conducted by Experian Marketing Services in 2012, almost 84 percent of the existing customersRead more

Comsense Social Media Marketing

Getting started with Social Media Marketing Automation

By Bhakti Shinde | Marketing Automation, Mobile Marketing | 0 comment | 2 December, 2019 | 1

Social media has come a long way. From being an unknown cyber place where people hang out, to a  much-evolved marketing platform with access to potential leads across the whole globe. It’s a great place to have a conversation, share information and keep in touch with your customers and potentials. There is no denying thatRead more

Five Ideas to Leverage Automation for Amplifying Customer Engagement Levels

By Biju Nambiar | Marketing Automation | 0 comment | 25 November, 2019 | 1

Marketers are constantly on the lookout for ideas that can help them optimize and automate a host of programs. Be it producing quality content or improving the existing ROI, enterprises usually prioritize productivity when it comes to adopting select marketing automation techniques. However, another facet that’s becoming increasingly popular is customer engagement, targeting user journeysRead more

Know Who Your Next Customer is Using Predictive Analytics

By Sourabh Acharya | Analytics, Blogs | 0 comment | 13 November, 2019 | 0

Mark is your next customer. How do we know? Buyers leave countless and very traceable footprints as they research for products online. Marketers call this the ‘digital body language’ of a user, as it is composed of a myriad of complex behavioural traits like –‘appeal’ or ‘attraction’ that causes a pull towards a particular productRead more

Predictive Customer Intelligence

Predictive Customer Intelligence: A Deep Dive

By Vishnu Kamath | Analytics, Blogs | 0 comment | 4 November, 2019 | 0

Empowered customers are the greatest possible assets provided they are handled with utmost care and attention. There are organizations which fail to connect with customers on an individual level, resulting in dwindling sales and minimal growth. However, customer engagement isn’t only about the services on offer but more about gaining their trust. For winning overRead more

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