Blogs

User re-activation is nothing but resurrecting inactive users and dormant accounts whom we have lost touch with for some amount of time. We all make that one last attempt to ignite a spark in a relationship which is almost on the verge of becoming stale or mending a broken relationship which we valued so muchRead more

Lately, there has been a profound change in the buying behavior of customers. Marketers, on the other hand, have a lot on their plate— mainly in the B2B buying environment. It wouldn’t be surprising to consider B2B marketing as an inbound process where buyers are currently calling the shots instead of the unassuming marketers. Moreover,Read more

Enterprises often rely on predictive analytics to assess risks and pre-empt the profitability quotient. While the crusade was initially started by the likes of Amazon and Google, companies, regardless of their size and spread, have grown a liking for predictive analytics for gaining a competitive advantage against their contemporaries. Moreover, the proliferation of Big DataRead more

Customer expectations and requirements have evolved over the years. Needless to say, customers detest being treated as the revenue generators and it is actually important for the enterprises to take a closer look at the satisfying metrics. Based on a study conducted by Experian Marketing Services in 2012, almost 84 percent of the existing customersRead more

Social media has come a long way. From being an unknown cyber place where people hang out, to a  much-evolved marketing platform with access to potential leads across the whole globe. It’s a great place to have a conversation, share information and keep in touch with your customers and potentials. There is no denying thatRead more

Marketers are constantly on the lookout for ideas that can help them optimize and automate a host of programs. Be it producing quality content or improving the existing ROI, enterprises usually prioritize productivity when it comes to adopting select marketing automation techniques. However, another facet that’s becoming increasingly popular is customer engagement, targeting user journeysRead more

Mark is your next customer. How do we know? Buyers leave countless and very traceable footprints as they research for products online. Marketers call this the ‘digital body language’ of a user, as it is composed of a myriad of complex behavioural traits like –‘appeal’ or ‘attraction’ that causes a pull towards a particular productRead more

Empowered customers are the greatest possible assets provided they are handled with utmost care and attention. There are organizations which fail to connect with customers on an individual level, resulting in dwindling sales and minimal growth. However, customer engagement isn’t only about the services on offer but more about gaining their trust. For winning overRead more

Customer experience management is often misunderstood as a complex process. However, instead of the underlining complexity, it is the lack of application that leads to the failure of a CEM setup. While enterprises are massively benefited by the experience management insights, multiple layers of challenging conditions and complex algorithms have somewhat negated the positive effectsRead more

Business analytics plays a pivotal role when it comes to customer engagement, acquisition, growth and overall retention. However, there are different forms of analytics that work in cohesion towards facilitating business growth. One of the most potent set of analytics cumulate into Predictive Customer Intelligence— an entrepreneurial tool that is currently being used by enterprises,Read more