Mark is your next customer. How do we know? Buyers leave countless and very traceable footprints as they research for products online. Marketers call this the ‘digital body language’ of a user, as it is composed of a myriad of complex behavioural traits like –‘appeal’ or ‘attraction’ that causes a pull towards a particular productRead more
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Empowered customers are the greatest possible assets provided they are handled with utmost care and attention. There are organizations which fail to connect with customers on an individual level, resulting in dwindling sales and minimal growth. However, customer engagement isn’t only about the services on offer but more about gaining their trust. For winning overRead more
Customer experience management is often misunderstood as a complex process. However, instead of the underlining complexity, it is the lack of application that leads to the failure of a CEM setup. While enterprises are massively benefited by the experience management insights, multiple layers of challenging conditions and complex algorithms have somewhat negated the positive effectsRead more
Business analytics plays a pivotal role when it comes to customer engagement, acquisition, growth and overall retention. However, there are different forms of analytics that work in cohesion towards facilitating business growth. One of the most potent set of analytics cumulate into Predictive Customer Intelligence— an entrepreneurial tool that is currently being used by enterprises,Read more
From IBM’s Watson to Siri to self-driving cars to Google’s search algorithms, AI is covering everything. Whether it is the refrigerators that validate its own content to draw up a grocery list or the car that analyzes your driving technique and recommends improvements, the face recognition used by Facebook or the remarkably effective targeted advertisementsRead more
In the history of banking, it has never been as competitive as it is today. With the emergence of new kinds of digital service platforms, the competition between the banks and other financial institutions (e.g. Insurance) is only increasing. Financial services are becoming more and more like commodity business with little (apart from the securityRead more
Most global firms are slowly but steadily coming to terms with the existing prerequisites to embrace digital transformation. While the adoption and rendition of global digital services are increasing at a rapid pace, almost every known organization has already created an online identity for catering to a wider audience base. However, simply going digital withRead more
The world is becoming more competitive than ever, and businesses need to acclimatize themselves with the changing dynamics, to stay relevant. The best possible approach is to respond promptly to the customer demands while keeping a keen eye on their personalized requirements. Companies who make it big in the global technology landscape are also well-versedRead more
Times have changed and so have the demographics of the education sector. The last decade has seen phenomenal growth in number of professional institutions. This excessive supply has also led to increased competition amongst institutions and even customer demands/ expectations from them. A simple task of enrolling and executing a successful onboarding program has become an arduous task and a point of contention for theRead more
In good old days, starting a new session was less complicated than it is for the education industry today. The students applied to the universities, and they were shortlisted. The shortlisted students paid the fee, and they were pretty much shown their hostels and mess, and that was it. Today, however, the universities need toRead more
