Blog

Marketing goals, regardless of their functionality and associated perks, are usually data driven. There are times when entrepreneurs focus solely on the available data sets for validating their inferences. Moreover, with the digital world being pushed towards mobile and web-centric vicinities, it becomes all the more important for enterprises to leverage the available statistics— inRead more

Companies strive for perfection when it comes to offering the best set of services and products to the customers. However, there are times when the product segregation isn’t according to the preferences of the expansive audience base. While it is important to understand the sales funnel by putting analytics to use, sneaking into the worldRead more

Empowered customers are the greatest possible assets provided they are handled with utmost care and attention. There are organizations which fail to connect with customers on an individual level, resulting in dwindling sales and minimal growth. However, customer engagement isn’t only about the services on offer but more about gaining their trust. For winning overRead more

Customer expectations and requirements have evolved over the years. Needless to say, customers detest being treated as the revenue generators and it is actually important for the enterprises to take a closer look at the satisfying metrics. Based on a study conducted by Experian Marketing Services in 2012, almost 84 percent of the existing customersRead more

The advent of technology permeating every aspect of life has introduced a paradigm shift in the demeanor of human beings. The perception of a product or a service and the eventual purchase of the same is also not left untouched. Amongst all the functional arms of an organization, Marketing, by virtue of its definition, needsRead more

  Lately, there has been a profound change in the buying behavior of customers. Marketers, on the other hand, have a lot on their plate— mainly in the B2B buying environment. It wouldn’t be surprising to consider B2B marketing as an inbound process where buyers are currently calling the shots instead of the unassuming marketers.Read more

In the truest possible sense, landing pages— as discussed within the advertising and marketing realm— are distinct web pages which entice visitors and generate conversions. A landing page is more of a standalone entity— designed for a particular cause— further amplifying the primary objective of a website. Designing a landing page involves segregating conversion goalsRead more

Every marketing hierarchy— regardless of its spread and efficacy— has a dormant subscriber base. However, sending out emails to this presumably inactive segment isn’t a good way to approach the problem. Sending out a barrage of emails usually weakens conversion rates and often leads to complex deliverability issues. This is where ‘Reactivation Campaigns’ come toRead more

Social media has evolved over time. There are many social media platforms that are popular. Any social media marketing needs to use all these platforms to connect with its customers. But with so many platforms, forming a streamlined communication that connects coherently across platforms is a challenge for any marketer. Designing an integrated communication mayRead more

Content is king. Content makes the world of internet, go around. Everyone knows that fact. After all, if there was no content, what would users search for and why would they come to your site. But, internet is loaded with content. There is tons and tons of content, related to your area, topic and yourRead more