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Most of you have this habit of checking  e-mails and social media updates on your smart-phones as soon as you wake up in the morning , at coffee breaks, in the mid of having lunches and dinners , while waiting at the queue or might as well at the traffic signal and of course forRead more

“If you are not seeing the e-mail channel as a money-making machine, then you have the wrong strategy.” – Hans Smellinckx The above quote by an eminent marketing scholar aptly conveys why e-mail campaign is at the top of the list with a mind-boggling RoI (Return on Investment) as high as 3400% since it hasRead more

“Loyalty cannot be blueprinted. It cannot be produced on an assembly line. In fact, it cannot be manufactured at all, for its origin is the human heart-the centre of self respect and human dignity. It is a force which leaps into being only when conditions are exactly right for it-and it is a force veryRead more

When the MacDonald’s guy politely asks you “ Would you like to have French fries with that?” at the time you are about to make a payment for the Cheese Burger you wish to eat , the French fries amount to a cross-sell! This small question gives them a whopping 4 million kilograms of friesRead more

Customer Lifetime Value (CLV) is a crucial metric for the success and sustainability of any business. CLV represents the total amount of money a customer is expected to spend in your business, or on your products, during their lifetime. Now let’s look at a simple way of calculating CLV. Let’s assume : Profit generated byRead more

In the book Marketing Metrics, the author states, “The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%.” That’s where the fairly simple concepts of up-selling and cross-selling come into picture. Though often used interchangeably, there’s a meaningful difference between the two. Up-selling is convincingRead more

“We see our customers as invited guests to a party, and we are the hosts. It’s our job everyday to make every important aspect of the customer experience a little better.” – Jeff Bezos If you get the essence of the above message right then customer retention would be a cakewalk for you and youRead more

User re-activation is nothing but resurrecting inactive users and dormant accounts whom we have lost touch with for some amount of time. We all make that one last attempt to ignite a spark in a relationship which is almost on the verge of becoming stale or mending a broken relationship which we valued so muchRead more

Lately, there has been a profound change in the buying behavior of customers. Marketers, on the other hand, have a lot on their plate— mainly in the B2B buying environment. It wouldn’t be surprising to consider B2B marketing as an inbound process where buyers are currently calling the shots instead of the unassuming marketers. Moreover,Read more

Enterprises often rely on predictive analytics to assess risks and pre-empt the profitability quotient. While the crusade was initially started by the likes of Amazon and Google, companies, regardless of their size and spread, have grown a liking for predictive analytics for gaining a competitive advantage against their contemporaries. Moreover, the proliferation of Big DataRead more