Blogs

I am truly amazed to see more and more folks being inclined towards the idea of adapting positivity. I hear a lot of them talking about the good vibes, being positive, positive emotion, positive psychology, blah blah blah…. So what is this whole notion of being positive??? If you ask me, positivity is synonymous withRead more

Business analytics plays a pivotal role when it comes to customer engagement, acquisition, growth and overall retention. However, there are different forms of analytics that work in cohesion towards facilitating business growth. One of the most potent set of analytics cumulate into Predictive Customer Intelligence— an entrepreneurial tool that is currently being used by enterprises,Read more

Customer experience management is often misunderstood as a complex process. However, instead of the underlining complexity, it is the lack of application that leads to the failure of a CEM setup. While enterprises are massively benefited by the experience management insights, multiple layers of challenging conditions and complex algorithms have somewhat negated the positive effectsRead more

Enterprises usually fail to master the more rewarding aspects of retail and this is how customer experience often gets neglected. Ecommerce websites thrive on customer satisfaction and user experience —some of the abstract metrics synonymous to an entrepreneurial crusade. That said, retailers find it difficult when it comes to addressing the success and failure ofRead more

Making purchases online can surely get tricky with multiple devices and varied interactions offering diverse set of possibilities. Customers are more than likely to leverage offline and online reviews, go through product profiles and abandon transactions at least a few times before moving ahead with the final purchase— involving credit and debit cards. However, hardlyRead more

Marketing goals, regardless of their functionality and associated perks, are usually data driven. There are times when entrepreneurs focus solely on the available data sets for validating their inferences. Moreover, with the digital world being pushed towards mobile and web-centric vicinities, it becomes all the more important for enterprises to leverage the available statistics— inRead more

Companies strive for perfection when it comes to offering the best set of services and products to the customers. However, there are times when the product segregation isn’t according to the preferences of the expansive audience base. While it is important to understand the sales funnel by putting analytics to use, sneaking into the worldRead more

Empowered customers are the greatest possible assets provided they are handled with utmost care and attention. There are organizations which fail to connect with customers on an individual level, resulting in dwindling sales and minimal growth. However, customer engagement isn’t only about the services on offer but more about gaining their trust. For winning overRead more

Customer expectations and requirements have evolved over the years. Needless to say, customers detest being treated as the revenue generators and it is actually important for the enterprises to take a closer look at the satisfying metrics. Based on a study conducted by Experian Marketing Services in 2012, almost 84 percent of the existing customersRead more

The advent of technology permeating every aspect of life has introduced a paradigm shift in the demeanor of human beings. The perception of a product or a service and the eventual purchase of the same is also not left untouched. Amongst all the functional arms of an organization, Marketing, by virtue of its definition, needsRead more