Blogs

Humans today are suddenly faced with unthinkable and challenging times due to the deadly Corona pandemic. The impact has been devastating on all fronts. But still in the midst of all the dread and negativity surrounding our common enemy – Covid19, to look at the positive side, it has been successful in bringing out theRead more

“Artificial intelligence, deep learning, machine learning-whatever you are doing if you do not understand it-learn it. Because other-wise you are going to be a DINOSAUR within three years.” – Mark Cuban Does that sound scary? Or even crazy may be?? Do not worry. We would not let you extinct. And believe us the intention isRead more

The Gateway To Infinite Possibilities For Your Business! If you wish to not miss the bus and have a competitive advantage over your rivals in this age of cut-throat-and-nerve-wrecking-mad-and-crazy-rush to make your presence felt  in the sales and marketing domain you need to hop on to the latest market-disruptive technology of AI,Automation and RPA. ItRead more

Most of you have this habit of checking  e-mails and social media updates on your smart-phones as soon as you wake up in the morning , at coffee breaks, in the mid of having lunches and dinners , while waiting at the queue or might as well at the traffic signal and of course forRead more

“If you are not seeing the e-mail channel as a money-making machine, then you have the wrong strategy.” – Hans Smellinckx The above quote by an eminent marketing scholar aptly conveys why e-mail campaign is at the top of the list with a mind-boggling RoI (Return on Investment) as high as 3400% since it hasRead more

“Loyalty cannot be blueprinted. It cannot be produced on an assembly line. In fact, it cannot be manufactured at all, for its origin is the human heart-the centre of self respect and human dignity. It is a force which leaps into being only when conditions are exactly right for it-and it is a force veryRead more

When the MacDonald’s guy politely asks you “ Would you like to have French fries with that?” at the time you are about to make a payment for the Cheese Burger you wish to eat , the French fries amount to a cross-sell! This small question gives them a whopping 4 million kilograms of friesRead more

Customer Lifetime Value (CLV) is a crucial metric for the success and sustainability of any business. CLV represents the total amount of money a customer is expected to spend in your business, or on your products, during their lifetime. Now let’s look at a simple way of calculating CLV. Let’s assume : Profit generated byRead more

In the book Marketing Metrics, the author states, “The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%.” That’s where the fairly simple concepts of up-selling and cross-selling come into picture. Though often used interchangeably, there’s a meaningful difference between the two. Up-selling is convincingRead more

“We see our customers as invited guests to a party, and we are the hosts. It’s our job everyday to make every important aspect of the customer experience a little better.” – Jeff Bezos If you get the essence of the above message right then customer retention would be a cakewalk for you and youRead more