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Step by step Guide for “How to design an email in IBM Marketing Cloud (Silverpop)” A mailing is the content that is sent to your contacts.  It is essentially the email itself. A subject line Mailing content such as text, images and links From Address Reply to Address The system allows you to personalize theRead more

“How to increase your Email Deliverability using IBM Marketing Cloud” Email – Introduction to Deliverability: Did you analyze your email’s deliverability? Do your emails actually reach your intended targets? Unfortunately, when you send dozens, hundreds and thousands of marketing email to your target recipients, not all of those recipients are going to get your email. InRead more

9 Signs that indicates it’s not the right time to invest in Marketing Technology Have you ever looked at all those beautifully personalized relevant messages that keep hitting your inbox and their subject lines persuades you to open the mail and click on that call to action. More often than not, you must have thoughtRead more

Objective of marketing function is to identify potential customers, reach out to them with your products or services and encourage them to come back for more. Whether you call yourself customer focused, customer driven or customer first, the idea is to cater to specific needs of the customer in order to prove exceptional service soRead more

Marketing campaigns are a great way to increase leads for businesses. They have been proven successful and more and more business are now adopting them. However, in current times, a marketing campaign isn’t merely about sending emails to large volumes of mail ids, It’s a whole new bunch of activities and innovative ways to attractRead more

8 Reasons why marketing automation is the new career opportunity for engineers Marketing today has evolved, from simple advertising and distribution to much more complex function. From a few data points, which needed a lot of intuition to be interpreted, it has come to a point, where you need cloud and big data technologies toRead more