Times have changed and so have the demographics of the education sector. The last decade has seen phenomenal growth in number of professional institutions. This excessive supply has also led to increased competition amongst institutions and even customer demands/ expectations from them. A simple task of enrolling and executing a successful onboarding program has become an arduous task and a point of contention for the management.
In such an evolving and dynamic ecosystem, technology comes to the rescue. While we have seen high adoption of various IT systems and school apps in the last few years, it has now come to the point that institutions need to take a technological leap to stay relevant for another decade or so. It is here that Marketing Automation comes handy for those who are willing to minimize effort and maximize profits.
The top few advantages are mentioned below:
Error-free data – With a large number of students and too many systems to support them, errors are bound to creep in. Wrong students assigned to wrong courses, security access not given or incorrectly given, assigning of resources or simply a misspelling of names are the most frequent errors that exist. Not only are these errors frustrating but can also be potentially dangerous. What is worse is the time and effort consumed in correcting these errors manually. Automation helps in reducing these errors significantly as data entry and data transfer amongst systems is all done by intelligent machines.
Time-saving – Time is an essential factor for schools and colleges. The amount of work done by the admin team in only onboarding a student is huge. Add to it the time and effort in attracting quality students and engaging them while they are on board. Those hours can be phenomenally reduced by merely having automation in place. Automation systems, once configured, take care of your campaigns, lead management, enrollment and onboarding, communication with prospects and existing clients and also enable institutions to engage their student s productively. And this is achieved in fractions of seconds! Thousands of new enrollments, system updates, corrections can be done by a single automation instance, as compared to many human operators working in parallel.
Personalization – In today’s era, personalization is the key to success. Simply writing the first name in an email is outdated. The content must be personalized to meet the personality of the target student. This requires understanding the student’s character, his preferences from his email communications, Social media (FB, Instagram, Twitter, etc.) and connecting with him (or her) with the topic of his interest. The communication content must reflect that the school understands the student and his abilities and aspirations. This must be done for every candidate. With automation, the humongous task of making a personal connection with every individual student becomes simpler. The human Counselor can step in when needed, review the prior communications and take over for the high probability and high-value candidates.
Reduced costs – Having multiple systems working for you means having extra people to handle them for you, which in turn means increased workforce costs. Additionally, the cost of procuring and maintaining the IT systems themselves increases the operational expenses. Since the nature of education business is such that there is increased need for manpower at the beginning and end of term due to incoming and outgoing students, maintaining people on roll is a waste of money. Alternatively, hiring temporary staff for only start of session, is not a sustainable model. With automation, virtual machines can be deployed on-demand reducing the capital expenditure requirement. With virtual machines, higher throughput per machine and no additional labor costs, the savings are immense.
Setting up a effective onboarding process is elaborate these days. It requires time and patience to carry out repetitive, mundane work of entering students into various systems. The manual process is slow, error-prone, and can be quite frustrating. Book a demo to automate your processes
Automation can not only increase the speed and reduce errors, but it can also improve the first experience that students have with the school thereby making all the difference in the reputation of the school.