The Watson Campaign Automation from IBM is more of a marketing automation module that assists the concerned organizations with email marketing, lead management and mobile-specific lead generation strategies. This is a software-centric tool, facilitating unique user experiences across varied industrial touch points. Moreover, IBM’s Watson Campaign Automation module works across multiple devices and readily deepens the overall user engagement levels— catering to the entire lifecycle of the concerned user base.
What needs to be understood that Watson brings along exceptional strategies for pairing up contacts and completely automating the process of lead qualifications. Apart from that, this campaign automation tools also keeps a keen eye on the behavioral data sets of customers while making it simple for the companies to track user purchase journeys. In a nutshell, Watson Campaign Automation is one holistic tool that allows companies to make sound and secured marketing decisions without compromising on productivity. Lastly, this tool works in cohesion with the Salesforce Customer Relationship Management module. However for making the most out of this platform from IBM, businesses must learn about the feature sets on offer, existing potential and the associated modus operandi.
Although the Watson Campaign Automation software has quite a lot of features to offer, there are certain key areas which this highly functional module focuses on. The main aim of this platform is to offer exceptional analytical insights while delivering consistent and excellent multi-channel experiences for the companies.
- The Marketing Assistant
IBM’s Watson Campaign Automation helps companies create and deliver timely email campaigns. The existing, built-in assistant helps analyze the user behavior, tweaks email-specific content and even promotes hyper-personalized communications.
- Performance Insights
This platform has the capability of capturing digital experiences across multiple devices and presenting the same in the form of usable insights. Be it the push notifications or driving insights via SMS and social media— this automation platform can easily improve the overall productivity by notifying companies about the modifications.
- Lead Scoring and Lead Management
Both these features are extremely relevant when marketing automation is taken into account. Companies can easily detect the potential customers; thereby improving conversion rates and minimizing the acquisition costs. Lead management further improves the process by helping organizations with the process of lead nurturing.
- Campaign Automation
Here is a built-in Watson tool that can easily create and even automate multi-channel marketing campaigns using visual planners. This feature increases overall agility and delivers faster ROI.
The Potential of Watson Campaign Automation
While the feature sets clearly reveal a lot about this software, companies and business need to understand the potential of this innovative platform.
When it comes to deploying IBM’s Watson Campaign Automation, industries clearly have an advantage against their contemporaries. Firstly, the automation platform collects data from diverse sources and cumulates the process by creating a conclusive customer identity. With a flexible database on offer, businesses can easily personalize user communications and leverage the customer behavioral data for converting insights into actions.
Secondly, Watson also improves the customer experience by helping organizations gain functional insights regarding the purchase habits of the concerned user base. Lastly, digital marketers can also make the best use of the actionable information on offer.
How Watson Campaign Automation Works?
More often than not, we need to analyze the Watson marketing automation campaign with the Salesforce CRM integrated within. However, before even deciphering the same, we need to keep a close eye on the leads, accounts, existing contacts, initiated campaigns and the statuses associated with the same.
- This campaign automation platform allows companies to sync data bi-directionally, thereby facilitating the usage of multiple fields without losing out on sensitive information. Watson takes every record and detail into account and minimizes the risks associated with misleading values.
- Watson Campaign Automation makes the best use of the CRM settings by looking closely at the status checklist, field mappings and system alerts. Each one of the three metrics offer detailed insights regarding the issues in hand. This platform from IBM therefore synchronizes every aspect of marketing automation and presents the same in a highly simplified manner.
- Apart from that, IBM Watson also syncs multiple form submissions across multiple devices. The details fed into the automation platform can also be synchronized with the integrated CRM module.
Watson Campaign Automation from IBM is quite a handy tool as it allows marketers to oversee and existing data sets while optimizing the marketing channels in the best possible manner. Moreover, having this feature on-board allows companies to streamline their daily tasks; thereby improving the overall efficiency.