The landscape of customer engagement is changing rapidly. That is largely because the customer has changed, due to the choices, options, information and connectivity, that the web has bestowed.
The expectations of the customer have changed – she expects businesses now to know what she wants, when and where. She wants her purchasing to be pre-empted with personalized communications and offers that she is really interested in. ‘One size fits all’ customer engagement approaches will not do anymore.
This calls for an investment from businesses into a new strategic approach to customer engagement, one that is the built on a revolutionary new customer data ecosystem and customer engagement framework.
Predictive Customer Analytics is the solution and the way forward for businesses and marketers,looking to maximize their customer lifetime value returns.
