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Is marketing automation only email marketing Marketing is the key to maintaining any brand to customer relationship. For a new small company, the sellers of the company are out in the field, forging one on one connections with potential buys. That’s the marketing in its most primary form. As the company grows, it gets difficultRead more

Shifting to omni-channel marketing? Do you have the right resources? Before we talk about what it takes for a successful Omni-channel Marketing, we need to understand what it really means and understand the challenges it presents. The term does feel like another Buzzword that you would rather strike off from your vocab. But this termRead more

7 Habits of highly effective Marketing Technologists You may purchase phone plans with more than enough data to cover things like casual web surfing and streaming the occasional song. But you may not realize that browsing Facebook could be a big hit against your data plan too. According to Cisco’s online VNI Services Gauge Tool,Read more

Step by step Guide for “How to design an email in IBM Marketing Cloud (Silverpop)” A mailing is the content that is sent to your contacts.  It is essentially the email itself. A subject line Mailing content such as text, images and links From Address Reply to Address The system allows you to personalize theRead more

“How to increase your Email Deliverability using IBM Marketing Cloud” Email – Introduction to Deliverability: Did you analyze your email’s Deliverability? Do your emails actually reach your intended targets? Unfortunately, when you send dozens, hundreds and thousands of marketing email to your target recipients, not all of those recipients are going to get your email. InRead more

9 Signs that indicates it’s not the right time to invest in marketing technology Have you ever looked at all those beautifully personalized relevant messages that keep hitting your inbox and their subject lines persuades you to open the mail and click on that call to action. More often than not, you must have thoughtRead more

Is your marketing and your customer on the same page? Objective of marketing function is to identify potential customers, reach out to them with your products or services and encourage them to come back for more. Whether you call yourself customer focused, customer driven or customer first, the idea is to cater to specific needsRead more

How to create marketing campaigns that convert Marketing campaigns are a great way to increase leads for businesses. They have been proven successful and more and more business are now adopting them. However, in current times, a marketing campaign isn’t merely about sending emails to large volumes of mail ids, It’s a whole new bunchRead more

8 Reasons why marketing automation is the new career opportunity for engineers Marketing today has evolved, from simple advertising and distribution to much more complex function. From a few data points, which needed a lot of intuition to be interpreted, it has come to a point, where you need cloud and big data technologies toRead more