Whether or not you believe in the old marketing mantra “customer is king,” as a business owner, you really have no choice but to accept this right now. We live in the information age, which means that customers have more power than ever before. Your customers come to you already educated about your product andRead more
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Every marketing hierarchy— regardless of its spread and efficacy— has a dormant subscriber base. However, sending out emails to this presumably inactive segment isn’t a good way to approach the problem. Sending out a barrage of emails usually weakens conversion rates and often leads to complex deliverability issues. This is where ‘Reactivation Campaigns’ come toRead more
A Startling Fact about Virtual Administrative Assistant Uncovered Additionally it functions as the full-time employee which you don’t really need to pay full-time. Should you deliver the results being a electronic assistant chances are you may opt for to operate as an employee or it is conceivable to established your very own company. With digitalRead more
Marketing job keeps on getting tougher. There are new customer engagement channels coming up that need to be addressed. Technology keeps evolving and new tools (such as big data) need to be incorporated into the business processes. The customer preferences keep on changing and the marketing strategy needs to continuously adapt to changing customer preferences.Read more
Marketing is gaining a more and more central role in the functioning of a profitable organization. This attention is leading to a marketplace that is full of interesting jargons, and concepts that are making a strategic difference to the Marketing arm. While some concepts, have evolved over time into newer and more polished versions, othersRead more
The market today is abuzz and everyone is talking about ‘Marketing Automation’. Marketing Automation seems to be the topic of interest, speculation and widespread discussion. Surprisingly and quite unlike most fads, this one has not gone away. Organizations that are building Marketing Automation Platforms or MAPs are diverse, the firms that are investing in MAPsRead more
[vc_row][vc_column][vc_column_text] In today’s competitive premises, Business and Marketing can be termed synonymous to each other. Marketing has an important role to play, if a business wants to reach out to its potential customers and grow.
[vc_row][vc_column][vc_column_text font_size=”17″]Digital marketing has changed the way in which marketing teams work. While it has been around for a few decades now, it has matured only over last few years. The marketing automation in the early years was limited to email automation.
[vc_row][vc_column][vc_column_text font_size=”18″] Mark is your next customer. How do we know? Buyers leave countless and very traceable footprints as they research for products online. Marketers call this the ‘digital body language’ of a user, as it is composed of a myriad of complex behavioural traits like –
[vc_row type=”full-width-section”][vc_column][vc_column_text font_size=”18″] Will marketing automation replace sales? Marketing automation has increased the efficiency of marketing budget by a vast amount. It is a powerful tool used by both B2B and B2C businesses to increase their reach.
