Predictive analytics was initially designed to predict the failure of machine parts based on their performance data. The art of scientific prediction using data has come a long way since then. Apart from predicting machine failure, predictive analytics are extensively used in fraud detection, customer behavior prediction, risk management, identifying drug success rate and manyRead more
Marketing Automation
In the history of banking, it has never been as competitive as it is today. With the emergence of new kinds of digital service platforms, the competition between the banks and other financial institutions (e.g. Insurance) is only increasing. Financial services are becoming more and more like commodity business with little (apart from the securityRead more
While industries are constantly looking out for ideas to improve productivity, marketing automation comes across as a tool that guarantees results. However, it is imprudent to use this tool randomly and there are some well-researched strategies for getting the best out of it. Before, we move further with this discussion, it is appropriate to knowRead more
Artificial intelligence is quickly transforming the world. It is slowly becoming relevant and proving beneficial in our personal and professional life. As a result, organizations are focusing both time and money in it. It is expected that by 2050, most of the routine marketing tasks would most definitely be handled by AI. AI will keepRead more
Multichannel marketing refers to the practice of targeting and engaging prospects, leads and customers across a combination of online channels liking pushing content via websites, social media, mobile or email and offline communication channels like retail stores, mail order catalogs, or direct mail and facilitating them to respond back through some action – preferably toRead more
The issue with rapid business growth and expansion is that over a period of time your brand gets so huge that the time-tried schedules of reaching and reacting to customers become unmanageable, sustaining meaningful relationships with them becomes a herculean task. To sustain this growth, it is essential to be able to cater to theRead more
The Watson Campaign Automation from IBM is more of a marketing automation module that assists the concerned organizations with email marketing, lead management and mobile-specific lead generation strategies. This is a software-centric tool, facilitating unique user experiences across varied industrial touch points. Moreover, IBM’s Watson Campaign Automation module works across multiple devices and readily deepensRead more
Marketing automation is fast replacing the obsolete marketing strategies as the former comes with exceptional levels of innovation, helping organizations generate loyal leads and convertible prospects. However, the concept of scalability has taken automation to a whole new level. It is understandable that organizations need to cross essential thresholds in order to amplify productivity. Therefore,Read more
From IBM’s Watson to Siri to self-driving cars to Google’s search algorithms, AI is covering everything. Whether it is the refrigerators that validate its own content to draw up a grocery list or the car that analyzes your driving technique and recommends improvements, the face recognition used by Facebook or the remarkably effective targeted advertisementsRead more
Business analytics plays a pivotal role when it comes to customer engagement, acquisition, growth and overall retention. However, there are different forms of analytics that work in cohesion towards facilitating business growth. One of the most potent set of analytics cumulate into Predictive Customer Intelligence— an entrepreneurial tool that is currently being used by enterprises,Read more
