Marketing Automation

CX refers to customer experience – how a customer experiences the buying process. It is important to note here that there is a difference between the buying process and the selling process. The selling process is provider-centric; it concentrates on what the provider is selling and how it is selling it. The buying process, onRead more

In order to raise the efficiency of your business operations, you may have considered automating certain processes. Two very popular systems that are used by businesses are customer relationship management (CRM) software and marketing automation. The two have certain similarities but if you aren’t sure which one is right for you, they can be confused.Read more

Marketing is undergoing a great transformation and omni-channel marketing is one of the currents driving this change. Customers interact with companies and products in many different ways – through websites, social media, mobile apps, at brick-and-mortar stores, or through catalogues. Omni-channel marketing goes beyond simply acknowledging these various channels and creates an integrated experience forRead more

Despite hearing about and considering investing in marketing automation you are still not fully convinced about its potential to help your business. You are also the modern customer – you have access to information, know what you need and choose when and how you will engage with a possible supplier. Your own customers are noRead more

Predictive analytics was initially designed to predict the failure of machine parts based on their performance data. The art of scientific prediction using data has come a long way since then. Apart from predicting machine failure, predictive analytics are extensively used in fraud detection, customer behavior prediction, risk management, identifying drug success rate and manyRead more

In the history of banking, it has never been as competitive as it is today. With the emergence of new kinds of digital service platforms, the competition between the banks and other financial institutions (e.g. Insurance) is only increasing. Financial services are becoming more and more like commodity business with little (apart from the securityRead more

While industries are constantly looking out for ideas to improve productivity, marketing automation comes across as a tool that guarantees results. However, it is imprudent to use this tool randomly and there are some well-researched strategies for getting the best out of it. Before, we move further with this discussion, it is appropriate to knowRead more

Artificial intelligence is quickly transforming the world. It is slowly becoming relevant and proving beneficial in our personal and professional life. As a result, organizations are focusing both time and money in it. It is expected that by 2050, most of the routine marketing tasks would most definitely be handled by AI.  AI will keepRead more

Multichannel marketing refers to the practice of targeting and engaging prospects, leads and customers across a combination of online channels liking pushing content via websites, social media, mobile or email and offline communication channels like retail stores, mail order catalogs, or direct mail and facilitating them to respond back through some action – preferably toRead more

The issue with rapid business growth and expansion is that over a period of time your brand gets so huge that the time-tried schedules of reaching and reacting to customers become unmanageable, sustaining meaningful relationships with them becomes a herculean task. To sustain this growth, it is essential to be able to cater to theRead more