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The marketing automation skillset = Data Science + Creativity While many tools in the market don’t require in-depth technical skills, the ability to work with data is an essential requirement for today’s marketing team Automation isn’t just the realm of data scientists, but relies on a combination of art and science, a skillset that enablesRead more

Social media has come a long way. From being an unknown cyber place where people hang out, to a  much-evolved marketing platform with access to potential leads across the whole globe. It’s a great place to have a conversation, share information and keep in touch with your customers and potentials. There is no denying thatRead more

Marketers are constantly on the lookout for ideas that can help them optimize and automate a host of programs. Be it producing quality content or improving the existing ROI, enterprises usually prioritize productivity when it comes to adopting select marketing automation techniques. However, another facet that’s becoming increasingly popular is customer engagement, targeting user journeysRead more

From IBM’s Watson to Siri to self-driving cars to Google’s search algorithms, AI is covering everything. Whether it is the refrigerators that validate its own content to draw up a grocery list or the car that analyzes your driving technique and recommends improvements, the face recognition used by Facebook or the remarkably effective targeted advertisementsRead more

In the history of banking, it has never been as competitive as it is today. With the emergence of new kinds of digital service platforms, the competition between the banks and other financial institutions (e.g. Insurance) is only increasing. Financial services are becoming more and more like commodity business with little (apart from the securityRead more

Most global firms are slowly but steadily coming to terms with the existing prerequisites to embrace digital transformation. While the adoption and rendition of global digital services are increasing at a rapid pace, almost every known organization has already created an online identity for catering to a wider audience base. However, simply going digital withRead more

The world is becoming more competitive than ever, and businesses need to acclimatize themselves with the changing dynamics, to stay relevant. The best possible approach is to respond promptly to the customer demands while keeping a keen eye on their personalized requirements. Companies who make it big in the global technology landscape are also well-versedRead more

Times have changed and so have the demographics of the education sector. The last decade has seen phenomenal growth in number of professional institutions. This excessive supply has also led to increased competition amongst institutions and even customer demands/ expectations from them. A simple task of enrolling and executing a successful onboarding program has become an arduous task and a point of contention for theRead more

In good old days, starting a new session was less complicated than it is for the education industry today. The students applied to the universities, and they were shortlisted. The shortlisted students paid the fee, and they were pretty much shown their hostels and mess, and that was it. Today, however, the universities need toRead more

CX refers to customer experience – how a customer experiences the buying process. It is important to note here that there is a difference between the buying process and the selling process. The selling process is provider-centric; it concentrates on what the provider is selling and how it is selling it. The buying process, onRead more