Blog

Empowered customers are the greatest possible assets provided they are handled with utmost care and attention. There are organizations which fail to connect with customers on an individual level, resulting in dwindling sales and minimal growth. However, customer engagement isn’t only about the services on offer but more about gaining their trust. For winning overRead more

Times have changed and so have the demographics of the education sector. The last decade has seen phenomenal growth in number of professional institutions. This excessive supply has also led to increased competition amongst institutions and even customer demands/ expectations from them. A simple task of enrolling and executing a successful onboarding program has become an arduous task and a point of contention for theRead more

Predictive Analytics refers to the use of historical data, statistical models and techniques and artificial intelligence to predict what may happen in the future – often also assigning a probability percentage to possible events in the future. Predictive Analytics is used in many areas of business, including: Project management: Predictive Analysis can be used toRead more

First, let’s understand the term “360 degree view of the customer.” Customer data comes from various sources. It is possible to track whether a customer opens a particular email – and presumably then reads it – or how many visitors have clicked through an ad on a blog or website, how many times a postRead more

Whether or not you believe in the old marketing mantra “customer is king,” as a business owner, you really have no choice but to accept this right now. We live in the information age, which means that customers have more power than ever before. Your customers come to you already educated about your product andRead more

Automation is one of today’s buzzwords and it’s no wonder why. By 2020 “no less than 85% of the interactions between consumers and companies will occur without any human intervention thanks to marketing automation.”1 Thus, given that it has the potential to revolutionize businesses, human-human interactions, and change many of the ways in which theRead more

Businesses have been leveraging the power of analytics and business intelligence for some time. These analytics gave business leaders insight and reporting analysis into the dynamics of sales, inventory, logistics and virtually every system of the business. These analytics drew on historical data, found patterns, discovered anomalies, trends, forecasts and performed other slice and diceRead more

Statistically, you are likely to have seen over 40 ads in the last 10 minutes. But how many of them can you actually recall? Though getting the message out is vital to finding new customers and to growing a business, with so much competition to capture consumers’ dwindling attention spans, it is easy for anRead more

WCA, commonly known as Watson Campaign Automation, is a SaaS-based digital marketing automation tool. It is preferred by marketing professionals as this kind of technology can enable marketers to leverage behavioural data to create consistent campaigns across the Web, email, group messaging and SMS among many others, and can help match (and exceed) customer expectations.Read more

In order to understand this complicated marketing term known as the single customer view, one first needs to understand what the term means. Most researchers define a single customer view as a holistic, consistent representation of data, which is used by the industry or an organization to know its customers. Now it sounds little-complicated, right?Read more