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Automation is one of today’s buzzwords and it’s no wonder why. By 2020 “no less than 85% of the interactions between consumers and companies will occur without any human intervention thanks to marketing automation.”1 Thus, given that it has the potential to revolutionize businesses, human-human interactions, and change many of the ways in which theRead more

Businesses have been leveraging the power of analytics and business intelligence for some time. These analytics gave business leaders insight and reporting analysis into the dynamics of sales, inventory, logistics and virtually every system of the business. These analytics drew on historical data, found patterns, discovered anomalies, trends, forecasts and performed other slice and diceRead more

Statistically, you are likely to have seen over 40 ads in the last 10 minutes. But how many of them can you actually recall? Though getting the message out is vital to finding new customers and to growing a business, with so much competition to capture consumers’ dwindling attention spans, it is easy for anRead more

WCA, commonly known as Watson Campaign Automation, is a SaaS-based digital marketing automation tool. It is preferred by marketing professionals as this kind of technology can enable marketers to leverage behavioural data to create consistent campaigns across the Web, email, group messaging and SMS among many others, and can help match (and exceed) customer expectations.Read more

In order to understand this complicated marketing term known as the single customer view, one first needs to understand what the term means. Most researchers define a single customer view as a holistic, consistent representation of data, which is used by the industry or an organization to know its customers. Now it sounds little-complicated, right?Read more

I am truly amazed to see more and more folks being inclined towards the idea of adapting positivity. I hear a lot of them talking about the good vibes, being positive, positive emotion, positive psychology, blah blah blah…. So what is this whole notion of being positive??? If you ask me, positivity is synonymous withRead more

Enterprises usually fail to master the more rewarding aspects of retail and this is how customer experience often gets neglected. Ecommerce websites thrive on customer satisfaction and user experience —some of the abstract metrics synonymous to an entrepreneurial crusade. That said, retailers find it difficult when it comes to addressing the success and failure ofRead more

Making purchases online can surely get tricky with multiple devices and varied interactions offering diverse set of possibilities. Customers are more than likely to leverage offline and online reviews, go through product profiles and abandon transactions at least a few times before moving ahead with the final purchase— involving credit and debit cards. However, hardlyRead more

Marketing goals, regardless of their functionality and associated perks, are usually data driven. There are times when entrepreneurs focus solely on the available data sets for validating their inferences. Moreover, with the digital world being pushed towards mobile and web-centric vicinities, it becomes all the more important for enterprises to leverage the available statistics— inRead more

Companies strive for perfection when it comes to offering the best set of services and products to the customers. However, there are times when the product segregation isn’t according to the preferences of the expansive audience base. While it is important to understand the sales funnel by putting analytics to use, sneaking into the worldRead more