This is the ONLY strategic plan that you will ever need, to be successful, in content marketing.
I have been doing research on this for the past several years and have invested more than $ 10 K last year to learn from the best content marketers, copywriters and direct marketers in the world.
These next 180 words are distilled information for you. So here you go ….
In Breakthrough Advertising, Schwartz established the importance of “customer awareness.” He identified five distinct levels of customer awareness. They are:
Unaware –> Problem Aware – > Solution Aware – > Product Aware – > Most Aware
Prospects at different awareness levels have different content needs and desires
Therefore, Your Content Strategy should have 3 Objectives:
- Educate your Audience
- Tell A Story
- Pitch your Offer (NOT your product or service)
Some of the most popular tactics, people are using to Educate their audience are
- White Papers
- Free Course
Tell a story in different formats like Case Study, Customer Testimonial and success stories and pitch your offer with a Financial benefit