In order to raise the efficiency of your business operations, you may have considered automating certain processes. Two very popular systems that are used by businesses are customer relationship management (CRM) software and marketing automation. The two have certain similarities but if you aren’t sure which one is right for you, they can be confused.Read more
WCA, commonly known as Watson Campaign Automation, is a SaaS-based digital marketing automation tool. It is preferred by marketing professionals as this kind of technology can enable marketers to leverage behavioural data to create consistent campaigns across the Web, email, group messaging and SMS among many others, and can help match (and exceed) customer expectations.Read more
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