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Home Articles posted by Vaibhav Yadav

Leveraging WCA to optimise channels and enable in-time communication

By Vaibhav Yadav | Blogs | 0 comment | 21 March, 2019 | 0

WCA, commonly known as Watson Campaign Automation, is a SaaS-based digital marketing automation tool. It is preferred by marketing professionals as this kind of technology can enable marketers to leverage behavioural data to create consistent campaigns across the Web, email, group messaging and SMS among many others, and can help match (and exceed) customer expectations.Read more

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