The landscape of customer engagement is changing rapidly. That is largely because the customer has changed, due to the choices, options, information and connectivity, that the web has bestowed. The expectations of the customer have changed – she expects businesses now to know what she wants, when and where. She wants her purchasing to beRead more
Despite hearing about and considering investing in marketing automation you are still not fully convinced about its potential to help your business. You are also the modern customer – you have access to information, know what you need and choose when and how you will engage with a possible supplier. Your own customers are noRead more
Automation is one of today’s buzzwords and it’s no wonder why. By 2020 “no less than 85% of the interactions between consumers and companies will occur without any human intervention thanks to marketing automation.”1 Thus, given that it has the potential to revolutionize businesses, human-human interactions, and change many of the ways in which theRead more
