From IBM’s Watson to Siri to self-driving cars to Google’s search algorithms, AI is covering everything. Whether it is the refrigerators that validate its own content to draw up a grocery list or the car that analyzes your driving technique and recommends improvements, the face recognition used by Facebook or the remarkably effective targeted advertisementsRead more

Most global firms are slowly but steadily coming to terms with the existing prerequisites to embrace digital transformation. While the adoption and rendition of global digital services are increasing at a rapid pace, almost every known organization has already created an online identity for catering to a wider audience base. However, simply going digital withRead more

Despite hearing about and considering investing in marketing automation you are still not fully convinced about its potential to help your business. You are also the modern customer – you have access to information, know what you need and choose when and how you will engage with a possible supplier. Your own customers are noRead more

Automation is one of today’s buzzwords and it’s no wonder why. By 2020 “no less than 85% of the interactions between consumers and companies will occur without any human intervention thanks to marketing automation.”1 Thus, given that it has the potential to revolutionize businesses, human-human interactions, and change many of the ways in which theRead more