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Home Articles posted by Biju Nambiar

Developing The NextGen Leaders In Our Unique Way

By Biju Nambiar | Blogs | 0 comment | 22 July, 2021 | 0

Entrepreneurship is in the very DNA of Comsense Technologies. There is nothing more satisfying than creating innovative ways to keep our customers as well as our people happy and ever-growing. We have always believed that Entrepreneurs are not just born but can be made through experiential learning in real-life situations.  If the employees are givenRead more

Marketing Automation

The Marketing Automation SkillSet

By Biju Nambiar | Blogs, Marketing Automation | 0 comment | 28 October, 2020 | 0

The marketing automation skillset = Data Science + Creativity While many tools in the market don’t require in-depth technical skills, the ability to work with data is an essential requirement for today’s marketing team Automation isn’t just the realm of data scientists, but relies on a combination of art and science, a skillset that enablesRead more

90 Seconds Business Plan

The 90 Seconds Business Plan

By Biju Nambiar | Blogs | 0 comment | 21 September, 2020 | 1

You don’t need an elaborate business plan to start, all you need is clarity of thought and a little courage. Here is something that will add pure clarity and simplicity. I call it: “The 90-Seconds Business Plan” And it works by answering — in just one sentence — these 4 questions What market do youRead more

Comsense Email Marketing

Simple Rule of Great Marketing Campaigns

By Biju Nambiar | Blogs | 0 comment | 21 August, 2020 | 1

40 – 40 – 20 Weightage Rule of Great Marketing Campaigns 40% = Target Audience 40% = Your Offer 20% = Creative, Content & Format Let’s talk about The Target Audience I want to share a simple strategy that works. Invest enough time and efforts to bring absolute clarity in choosing your target audience basedRead more

90 Seconds Business Plan

B2B Content Strategy In 180 Words

By Biju Nambiar | Blogs | 0 comment | 13 August, 2020 | 1

This is the ONLY strategic plan that you will ever need, to be successful, in content marketing. I have been doing research on this for the past several years and have invested more than $ 10 K last year to learn from the best content marketers, copywriters and direct marketers in the world. These next 180Read more

5 Top Customer Insights You Drive Growth

5 Top Customer Insights To Drive Growth

By Biju Nambiar | Blogs | 0 comment | 4 August, 2020 | 1

The only real metric of business is the net profits—period. Net profits are maximized by cost-effective, customer intelligence provided by data-driven marketing. The top 5 customer insights (dashboards) you need are: 1. Segmentation lets you know how many customer attribute segments exist in the customer database and those attributes by segment can help shape yourRead more

Comsense Blog Post

Why Asymptomatic Marketers Are Way Too Successful?

By Biju Nambiar | Blogs | 0 comment | 30 July, 2020 | 1

Asymptomatic meaning: (of a condition or a person) showing no symptoms. Asymptomatic Marketer is a one who shows no signs or symptoms of Marketing Do you remember your favorite teacher? She listened and solved your problems, she made you believe that she wants you to succeed, she made it simple and interesting. Isn’t it? LastRead more

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7-Simple Marketing Lessons You Can Learn From Cooking

By Biju Nambiar | Blogs | 0 comment | 20 April, 2020 | 1

Yes, I know what you’re thinking: what does marketing even have to do with food or cooking? Well, I am glad you asked. Just to name a few of the things they have in common, you need a lot of passion and dedication in order to cook something right. You need the best ingredients andRead more

WFH – Are you doing it right?

By Biju Nambiar | Blogs | 0 comment | 2 April, 2020 | 2

Here’s a quick & a humorous peek into how you can continue to be at the top of your WFH game Key Takeaways: Navigating through distractions at homeBuilding your own home office Simple and effective techniques of planning & communication Contingency plan Taking good care of your Health DownloadRead more

Five Ideas to Leverage Automation for Amplifying Customer Engagement Levels

By Biju Nambiar | Marketing Automation | 0 comment | 25 November, 2019 | 1

Marketers are constantly on the lookout for ideas that can help them optimize and automate a host of programs. Be it producing quality content or improving the existing ROI, enterprises usually prioritize productivity when it comes to adopting select marketing automation techniques. However, another facet that’s becoming increasingly popular is customer engagement, targeting user journeysRead more

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