The marketing automation skillset = Data Science + Creativity While many tools in the market don’t require in-depth technical skills, the ability to work with data is an essential requirement for today’s marketing team Automation isn’t just the realm of data scientists, but relies on a combination of art and science, a skillset that enablesRead more

You don’t need an elaborate business plan to start, all you need is clarity of thought and a little courage. Here is something that will add pure clarity and simplicity. I call it: “The 90-Seconds Business Plan” And it works by answering — in just one sentence — these 4 questions What market do youRead more

40 – 40 – 20 Weightage Rule of Great Marketing Campaigns 40% = Target Audience 40% = Your Offer 20% = Creative, Content & Format Let’s talk about The Target Audience I want to share a simple strategy that works. Invest enough time and efforts to bring absolute clarity in choosing your target audience basedRead more

This is the ONLY strategic plan that you will ever need, to be successful, in content marketing. I have been doing research on this for the past several years and have invested more than $ 10 K last year to learn from the best content marketers, copywriters and direct marketers in the world. These next 180Read more

The only real metric of business is the net profits—period. Net profits are maximized by cost-effective, customer intelligence provided by data-driven marketing. The top 5 customer insights (dashboards) you need are: 1. Segmentation lets you know how many customer attribute segments exist in the customer database and those attributes by segment can help shape yourRead more

Asymptomatic meaning: (of a condition or a person) showing no symptoms. Asymptomatic Marketer is a one who shows no signs or symptoms of Marketing Do you remember your favorite teacher? She listened and solved your problems, she made you believe that she wants you to succeed, she made it simple and interesting. Isn’t it? LastRead more

Yes, I know what you’re thinking: what does marketing even have to do with food or cooking? Well, I am glad you asked. Just to name a few of the things they have in common, you need a lot of passion and dedication in order to cook something right. You need the best ingredients andRead more

Here’s a quick & a humorous peek into how you can continue to be at the top of your WFH game Key Takeaways: Navigating through distractions at homeBuilding your own home office Simple and effective techniques of planning & communication Contingency plan Taking good care of your Health Download

Marketers are constantly on the lookout for ideas that can help them optimize and automate a host of programs. Be it producing quality content or improving the existing ROI, enterprises usually prioritize productivity when it comes to adopting select marketing automation techniques. However, another facet that’s becoming increasingly popular is customer engagement, targeting user journeysRead more

The world is becoming more competitive than ever, and businesses need to acclimatize themselves with the changing dynamics, to stay relevant. The best possible approach is to respond promptly to the customer demands while keeping a keen eye on their personalized requirements. Companies who make it big in the global technology landscape are also well-versedRead more