Marketers are constantly on the lookout for ideas that can help them optimize and automate a host of programs. Be it producing quality content or improving the existing ROI, enterprises usually prioritize productivity when it comes to adopting select marketing automation techniques. However, another facet that’s becoming increasingly popular is customer engagement, targeting user journeysRead more

The world is becoming more competitive than ever, and businesses need to acclimatize themselves with the changing dynamics, to stay relevant. The best possible approach is to respond promptly to the customer demands while keeping a keen eye on their personalized requirements. Companies who make it big in the global technology landscape are also well-versedRead more

Marketing is undergoing a great transformation and omni-channel marketing is one of the currents driving this change. Customers interact with companies and products in many different ways – through websites, social media, mobile apps, at brick-and-mortar stores, or through catalogues. Omni-channel marketing goes beyond simply acknowledging these various channels and creates an integrated experience forRead more

Whether or not you believe in the old marketing mantra “customer is king,” as a business owner, you really have no choice but to accept this right now. We live in the information age, which means that customers have more power than ever before. Your customers come to you already educated about your product andRead more

Businesses have been leveraging the power of analytics and business intelligence for some time. These analytics gave business leaders insight and reporting analysis into the dynamics of sales, inventory, logistics and virtually every system of the business. These analytics drew on historical data, found patterns, discovered anomalies, trends, forecasts and performed other slice and diceRead more

In order to understand this complicated marketing term known as the single customer view, one first needs to understand what the term means. Most researchers define a single customer view as a holistic, consistent representation of data, which is used by the industry or an organization to know its customers. Now it sounds little-complicated, right?Read more