Businesses have been leveraging the power of analytics and business intelligence for some time. These analytics gave business leaders insight and reporting analysis into the dynamics of sales, inventory, logistics and virtually every system of the business. These analytics drew on historical data, found patterns, discovered anomalies, trends, forecasts and performed other slice and diceRead more
In order to understand this complicated marketing term known as the single customer view, one first needs to understand what the term means. Most researchers define a single customer view as a holistic, consistent representation of data, which is used by the industry or an organization to know its customers. Now it sounds little-complicated, right?Read more
