Predictive Analytics refers to the use of historical data, statistical models and techniques and artificial intelligence to predict what may happen in the future – often also assigning a probability percentage to possible events in the future. Predictive Analytics is used in many areas of business, including: Project management: Predictive Analysis can be used toRead more
First, let’s understand the term “360 degree view of the customer.” Customer data comes from various sources. It is possible to track whether a customer opens a particular email – and presumably then reads it – or how many visitors have clicked through an ad on a blog or website, how many times a postRead more
Statistically, you are likely to have seen over 40 ads in the last 10 minutes. But how many of them can you actually recall? Though getting the message out is vital to finding new customers and to growing a business, with so much competition to capture consumers’ dwindling attention spans, it is easy for anRead more
