Despite hearing about and considering investing in marketing automation you are still not fully convinced about its potential to help your business. You are also the modern customer – you have access to information, know what you need and choose when and how you will engage with a possible supplier. Your own customers are no different. Customers now have more power than ever before; they call the shots and you have to be ready. Marketing automation can help you along this entire journey and interaction process. Here are five reasons you should invest in marketing automation.
Generate warmer leads
Marketing automation eases the process of generating, onboarding and nurturing leads by automating your campaign and increasing engagement with your prospects. All you need to do is set the rules. This means deciding when a potential customer sees a particular promotion or when they receive an email or advertisement. The tool can capture information and segment and prioritize your leads to gain insights and analysis into the buying behaviour of the individual prospects. This ensures that they automatically receive the most relevant updates from your company and keeps your leads engaged by providing them with personalized campaigns and offers so that you are always connected to them. Once your customers are ready to buy, the information collected from your automated system is handed over to your sales team. Not only does this help align the operations of sales and marketing, it also helps your sales team do a better job by giving them a clearer picture of the customer’s needs and preferences. This means you can.
A marketing automation system makes it easier for you to automatically move more customers through the conversion funnel than ever before. It shrinks the time gap between a customer expressing interest in a product and the purchase. Marketing automation platforms have powerful reporting capabilities that allow you to dig deep into your metrics and find out what works and what doesn’t. You can quickly and easily adjust your marketing strategy and see how the changes instantly provide you with better results. Additionally, you have valuable information on your customers’ buying behaviour based on how they have responded to your campaign. These insights enable you to upsell or take care of future requirements of your customers.
Deliver better customer experiences
You are not selling a product, you are selling an experience. From your campaign, through sales and product delivery and finally, to customer service, your customers are looking for a satisfying and superior experience. They want quick answers to their questions and quick resolutions of their problems, all with minimal fuss and confusion.
The more you know and understand your customers’ preferences, buying habits and needs, the better prepared you are to quickly deal with them and the more likely it is that customers will be retained and return. Marketing automation systems play a vital role in building the understanding of your customer. Imagine how much easier it would be to sell something when you can anticipate your customers’ demands and keep a solution ready for them. Your customer will surely appreciate it and become more loyal.
Get your marketing team to do more
Free your marketing team from the repetitive tasks and the drudgery of keeping track of who has received what, when and what else they should receive. With a marketing automation system, you can automate your communication with your customers through promotional emails, appointment reminders, birthday messages, social media posts, etc. Your marketing team can focus on its strength and create a campaign, tweak it and brainstorm new ideas to attract more customers.
Marketing automation is here to stay
There’s a reason that companies, big and small, are moving to marketing automation. According to Deloitte, more companies are bringing marketing operations in-house as traditional agencies are struggling to deliver integrated experiences across sales, and marketing.
Marketing is no longer about just getting the message out. Customers have the information; they want to know what your product or service can do for them. And who knows that better than you?