Automation is one of today’s buzzwords and it’s no wonder why. By 2020 “no less than 85% of the interactions between consumers and companies will occur without any human intervention thanks to marketing automation.”1 Thus, given that it has the potential to revolutionize businesses, human-human interactions, and change many of the ways in which theRead more
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Businesses have been leveraging the power of analytics and business intelligence for some time. These analytics gave business leaders insight and reporting analysis into the dynamics of sales, inventory, logistics and virtually every system of the business. These analytics drew on historical data, found patterns, discovered anomalies, trends, forecasts and performed other slice and diceRead more
Statistically, you are likely to have seen over 40 ads in the last 10 minutes. But how many of them can you actually recall? Though getting the message out is vital to finding new customers and to growing a business, with so much competition to capture consumers’ dwindling attention spans, it is easy for anRead more
WCA, commonly known as Watson Campaign Automation, is a SaaS-based digital marketing automation tool. It is preferred by marketing professionals as this kind of technology can enable marketers to leverage behavioural data to create consistent campaigns across the Web, email, group messaging and SMS among many others, and can help match (and exceed) customer expectations.Read more
In order to understand this complicated marketing term known as the single customer view, one first needs to understand what the term means. Most researchers define a single customer view as a holistic, consistent representation of data, which is used by the industry or an organization to know its customers. Now it sounds little-complicated, right?Read more
Staying safe against social media threats ( using PCI) Titles How Cognitive Analytics Assist Organizations with Threat Detection? Social Media Threat Analytics: Strategies and Solutions Understanding the Impact of PCI on Social Media Threat Avoidance Tweets #Watson #Analytics helps #Companies with #Threat #Detection #Companies #Harness #Cognitive and #Predictive #Customer #Analytics for #Handling #Threats #Sentiment #AnalyticsRead more
Predictive analytics was initially designed to predict the failure of machine parts based on their performance data. The art of scientific prediction using data has come a long way since then. Apart from predicting machine failure, predictive analytics are extensively used in fraud detection, customer behavior prediction, risk management, identifying drug success rate and manyRead more
In the history of banking, it has never been as competitive as it is today. With the emergence of new kinds of digital service platforms, the competition between the banks and other financial institutions (e.g. Insurance) is only increasing. Financial services are becoming more and more like commodity business with little (apart from the securityRead more
While industries are constantly looking out for ideas to improve productivity, marketing automation comes across as a tool that guarantees results. However, it is imprudent to use this tool randomly and there are some well-researched strategies for getting the best out of it. Before, we move further with this discussion, it is appropriate to knowRead more
Artificial intelligence is quickly transforming the world. It is slowly becoming relevant and proving beneficial in our personal and professional life. As a result, organizations are focusing both time and money in it. It is expected that by 2050, most of the routine marketing tasks would most definitely be handled by AI. AI will keepRead more