Blog

About Myself I am working with Comsense since February 2018 and performing various Managerial roles such as Admin, Operations, IT, HR & Recruitment Head. Having almost 15+ years of IT experience as lead & Project Manager, I am also working as Project Co-Ordinator for one of the major clients in the field of MarTech arena.Read more

Entrepreneurship is in the very DNA of Comsense Technologies. There is nothing more satisfying than creating innovative ways to keep our customers as well as our people happy and ever-growing. We have always believed that Entrepreneurs are not just born but can be made through experiential learning in real-life situations.  If the employees are givenRead more

My day begins with a quarter of an hour left for digits in my mobile to show 6.00 ‘am’ and a scoop full of sleep left before I declare to the day here I ‘am’. Just as I fiddle with the phone to find snooze button to my alarm, Tulip, my 4 year old GermanRead more

Comsense Technologies is proud to be honored as a 2021 IBM Beacon Award finalist for Outstanding AI & Data Solution. Now in their 22nd year, the IBM Beacon Awards celebrate the next generation of innovators, creators and thinkers that use IBM technology, like hybrid cloud and AI, to power innovative solutions for partners and their clients.Read more

I’ve learned that no matter what happens, or how bad it seems today, life does go on, and it will be better tomorrow. – Maya Angelou A day in the Life of Vidyaranya: My day begins at 6 AM with a hot refreshing Tea followed by body stretching exercises. I have my breakfast at 8.30Read more

The marketing automation skillset = Data Science + Creativity While many tools in the market don’t require in-depth technical skills, the ability to work with data is an essential requirement for today’s marketing team Automation isn’t just the realm of data scientists, but relies on a combination of art and science, a skillset that enablesRead more

You don’t need an elaborate business plan to start, all you need is clarity of thought and a little courage. Here is something that will add pure clarity and simplicity. I call it: “The 90-Seconds Business Plan” And it works by answering — in just one sentence — these 4 questions What market do youRead more

40 – 40 – 20 Weightage Rule of Great Marketing Campaigns 40% = Target Audience 40% = Your Offer 20% = Creative, Content & Format Let’s talk about The Target Audience I want to share a simple strategy that works. Invest enough time and efforts to bring absolute clarity in choosing your target audience basedRead more

This is the ONLY strategic plan that you will ever need, to be successful, in content marketing. I have been doing research on this for the past several years and have invested more than $ 10 K last year to learn from the best content marketers, copywriters and direct marketers in the world. These next 180Read more

The only real metric of business is the net profits—period. Net profits are maximized by cost-effective, customer intelligence provided by data-driven marketing. The top 5 customer insights (dashboards) you need are: 1. Segmentation lets you know how many customer attribute segments exist in the customer database and those attributes by segment can help shape yourRead more