Blogs

CX refers to customer experience – how a customer experiences the buying process. It is important to note here that there is a difference between the buying process and the selling process. The selling process is provider-centric; it concentrates on what the provider is selling and how it is selling it. The buying process, onRead more

Smart companies use Artificial Intelligence (AI) in Predictive Customer Analytics for several reasons. One is that AI can analyze huge amounts of data that humans simply cannot process in a short time. Machines working in tandem can find correlations between data sets that would take humans years, perhaps decades, to spot. For example, in theRead more

In order to raise the efficiency of your business operations, you may have considered automating certain processes. Two very popular systems that are used by businesses are customer relationship management (CRM) software and marketing automation. The two have certain similarities but if you aren’t sure which one is right for you, they can be confused.Read more

Predictive Analytics refers to the use of historical data, statistical models and techniques and artificial intelligence to predict what may happen in the future – often also assigning a probability percentage to possible events in the future. Predictive Analytics is used in many areas of business, including: Project management: Predictive Analysis can be used toRead more

First, let’s understand the term “360 degree view of the customer.” Customer data comes from various sources. It is possible to track whether a customer opens a particular email – and presumably then reads it – or how many visitors have clicked through an ad on a blog or website, how many times a postRead more

Marketing is undergoing a great transformation and omni-channel marketing is one of the currents driving this change. Customers interact with companies and products in many different ways – through websites, social media, mobile apps, at brick-and-mortar stores, or through catalogues. Omni-channel marketing goes beyond simply acknowledging these various channels and creates an integrated experience forRead more

Despite hearing about and considering investing in marketing automation you are still not fully convinced about its potential to help your business. You are also the modern customer – you have access to information, know what you need and choose when and how you will engage with a possible supplier. Your own customers are noRead more

Whether or not you believe in the old marketing mantra “customer is king,” as a business owner, you really have no choice but to accept this right now. We live in the information age, which means that customers have more power than ever before. Your customers come to you already educated about your product andRead more

Automation is one of today’s buzzwords and it’s no wonder why. By 2020 “no less than 85% of the interactions between consumers and companies will occur without any human intervention thanks to marketing automation.”1 Thus, given that it has the potential to revolutionize businesses, human-human interactions, and change many of the ways in which theRead more

Businesses have been leveraging the power of analytics and business intelligence for some time. These analytics gave business leaders insight and reporting analysis into the dynamics of sales, inventory, logistics and virtually every system of the business. These analytics drew on historical data, found patterns, discovered anomalies, trends, forecasts and performed other slice and diceRead more