Blogs

Most global firms are slowly but steadily coming to terms with the existing prerequisites to embrace digital transformation. While the adoption and rendition of global digital services are increasing at a rapid pace, almost every known organization has already created an online identity for catering to a wider audience base. However, simply going digital withRead more

The world is becoming more competitive than ever, and businesses need to acclimatize themselves with the changing dynamics, to stay relevant. The best possible approach is to respond promptly to the customer demands while keeping a keen eye on their personalized requirements. Companies who make it big in the global technology landscape are also well-versedRead more

Times have changed and so have the demographics of the education sector. The last decade has seen phenomenal growth in number of professional institutions. This excessive supply has also led to increased competition amongst institutions and even customer demands/ expectations from them. A simple task of enrolling and executing a successful onboarding program has become an arduous task and a point of contention for theRead more

In good old days, starting a new session was less complicated than it is for the education industry today. The students applied to the universities, and they were shortlisted. The shortlisted students paid the fee, and they were pretty much shown their hostels and mess, and that was it. Today, however, the universities need toRead more

CX refers to customer experience – how a customer experiences the buying process. It is important to note here that there is a difference between the buying process and the selling process. The selling process is provider-centric; it concentrates on what the provider is selling and how it is selling it. The buying process, onRead more

Smart companies use Artificial Intelligence (AI) in Predictive Customer Analytics for several reasons. One is that AI can analyze huge amounts of data that humans simply cannot process in a short time. Machines working in tandem can find correlations between data sets that would take humans years, perhaps decades, to spot. For example, in theRead more

In order to raise the efficiency of your business operations, you may have considered automating certain processes. Two very popular systems that are used by businesses are customer relationship management (CRM) software and marketing automation. The two have certain similarities but if you aren’t sure which one is right for you, they can be confused.Read more

Predictive Analytics refers to the use of historical data, statistical models and techniques and artificial intelligence to predict what may happen in the future – often also assigning a probability percentage to possible events in the future. Predictive Analytics is used in many areas of business, including: Project management: Predictive Analysis can be used toRead more

First, let’s understand the term “360 degree view of the customer.” Customer data comes from various sources. It is possible to track whether a customer opens a particular email – and presumably then reads it – or how many visitors have clicked through an ad on a blog or website, how many times a postRead more

Marketing is undergoing a great transformation and omni-channel marketing is one of the currents driving this change. Customers interact with companies and products in many different ways – through websites, social media, mobile apps, at brick-and-mortar stores, or through catalogues. Omni-channel marketing goes beyond simply acknowledging these various channels and creates an integrated experience forRead more